ETC.

Selection of Work

A selection of various projects, from visual identities to collaborations, photography and more.

THE VINTAGE ROUND TOP

Marketing consulting and work for the boutique hotel, The Vintage Round Top, located in Round Top, Texas. My work included content strategy and creation, styling, photography, social media, and other strategic efforts in relation to the hotel’s guest and brand experience. Below is a selection of images from the hotel’s Collection 03: a curation of old and new objects.

CUSTOM GIFTING EXPERIENCE

A curated, client gifting experience that included high-end products, as well as commissioned ceramic pieces from local artist and designer, Maya Blu Home. The goal of the gift was to create a sensorial experience that extended the service-based brand presence into the physical. Every object within the gift was carefully selected (and created) to represent the brand’s style and quality, as well as express gratitude to the clientele. As for the one-of-a-kind ceramics, each item included the brand mark in order to tastefully incorporate the brand’s visual identity.

VISUAL IDENTITIES

A small selection of visual identities I’ve directed and collaborated on. ST Interieur is a furniture maker and interior designer based in Paris, France. We drew inspiration from his hand drawn sketches to create a sleek, modern and elevated visual identity that would resonate with his high-end clientele which includes hotels, government establishments and others. The second visual identity was developed in collaboration with Loren Maring for a home and lifestyle shop in Southern California. I took lead on creating the brand’s strategy and messaging, then oversaw the visual identity to ensure it was in alignment with the strategy created.

PHOTOGRAPHY

A selection of my photography work for both personal and professional projects. Mainly capturing moments in the travel, hospitality and lifestyle spaces, from destinations like Villa d’Este in Lake Como, to family-run B&Bs in the South of France, and other unforgettable locations and experiences.