When I was 19 I moved to Paris for university, and while the purpose of the move was to learn through my studies, the city itself served as my education and a catalyst for newfound passions. Following my first year in Paris, I co-founded a travel-focused tech start-up, which was my initial introduction into the role of brand strategy and creative direction. From developing strategies, to coordinating the brand identity, and collaborating with designers, developers and others to bring visions to life, I quickly realized my natural skillset and excitement stemmed from creating experiences.

Seven years, multiple businesses, and many projects later, I now leverage my multifaceted expertise to help build and elevate brands in the hospitality and lifestyle spaces. While my personal obsession with the details and aesthetics is one of the many factors that prompted my career in creative direction, my goal is to go beyond the visuals and to craft experiences that truly resonate. My passion lies in the experience. And more specifically in sensorial experiences that evoke a sense of wonder, connection and intention.